How Often People Check Their Mailbox and Other Fun Facts - Nahan (2024)

Author: Melissa Fransen

Every day I stop at our mailbox to get our mail.

I’m also signed up for USPS Informed Delivery emails, so I get an email each morning that contains details of what we’ll be receiving that day in our mailbox.

The catalogs we receive typically end up on the end table in our living room to browse through. In fact, at this present moment, we have about 10 catalogs that we plan to look through again this weekend so we can place some Holiday gift orders. I also have a number of direct mail offers I’ve kept as well and I have those in an organizer in the corner of our kitchen cupboard.

As I was walking down my driveway the other day to get my mail, I started wondering about my mail habits and how closely they match other people’s habits. So, I decided to do some research.

How Often People Check Their Mailbox and Other Fun Facts - Nahan (1)

How Often People Check Their Mailbox

According to the USPS, 98% of people visit their mailbox every day to get their mail and77% of people sort through their mail immediately. According to a study the USPS conducted, most consumers set aside time each day to sit down with their mail and on average, they spend 30 minutes with catalogs and 25 minutes with direct mail! Here is another interesting statistic, according to a report from MultiChannel Merchant regarding Holiday shopping this year, 37% of people have become more excited to receive their mail and 30% are spending more time reading promotional messages from the mail than before the pandemic.

Informed Delivery

According to a recent update from USPS, over 20% of U.S. households are now signed up for USPS Informed Delivery and the subscription rate is growing with over 350,000 new subscribers weekly. 79% of Informed Delivery users are engaging with the daily emails and 82% of these users are engaging in the mornings. According to the USPS update we received, the emails are generating a 68% Email Open Rate (which is over 3 times higher than the industry average email open rate of 18%) and a 2-6% Click Through Rate. As a marketer, those stats get me excited!

Other Fun Facts

Here are some other fun facts/statistics I found interesting:

Looking to Stand Out in the Mailbox?

At Nahan, we are proud to offer award-winning catalog and direct marketing services as a part of our product offering. If you are in interested in learning more, contact us today!

Bio:Melissa Fransenis our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.

Cover photo by Sean PatrickfromPexels

How Often People Check Their Mailbox and Other Fun Facts - Nahan (2024)

FAQs

How often do people check their mailboxes? ›

According to the USPS, 98% of people visit their mailbox every day to get their mail and 77% of people sort through their mail immediately.

How often do people check their inbox? ›

99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. 40% of consumers say they have at least 50 unread emails in their inbox.

What is a fun fact about mailboxes? ›

#1) There Are Over 142 million Mailboxes in the US

To say there are a lot of mailboxes would be an understatement. Statistics show that in a typical day, United States Postal Service (USPS) workers deliver mail to over 142 million mailboxes (or compartments in centralized mail delivery units).

Do people check their mail daily? ›

98% of Americans check their mail every day.

If you send something out, there's a high likelihood it's going to be seen. If you send out consistent mailings, people will see your brand often. Your messages won't go to a spam folder. Instead, they'll hit a physical mailbox.

How often are public mailboxes checked? ›

While the mail pickup date and time can vary based on where your mail is heading, USPS Drop Boxes are usually emptied at least once every weekday, from Monday through Friday, and sometimes Saturday. And in places with lots of mail coming in, pickups can be twice on weekdays.

How often does Gen Z check emails? ›

How often do they check their email? According to our results, 58% of Gen Z respondents check their email multiple times a day. Furthermore, 23% say they check their email at least once a day, 12.1% report checking their email a couple times a week, and 5.2% check their email only once a week.

How often do people check their messages? ›

According to survey results, 53% of consumers check their text messages 11 times a day or more––only 29% of consumers check their email at the same rate.

How often do people check their spam? ›

Some people never check their spam folder

Most people will navigate to their spam folder regularly, but 27% of them check their junk only a few times a year. Furthermore, 15% never bother to look in spam, so strive to get your timely campaigns into the inbox.

Do 99% of email users check their inbox every day? ›

99% of email users check their email daily

Some admit to checking their email as often as 20 times per day, with access through mobile phones to thank. Meanwhile, more than half (58%) of email users check our email before tapping into any other channel like social media (14%) or watching the news (5%).

What are some random facts about mail? ›

Here are some fun facts about mail and the Postal Service, just because.
  • Benjamin Franklin was the first postmaster general in U.S. history. ...
  • The Postal Service processed and delivered 425.3 million pieces of mail per day in 2021. ...
  • There are more than 139,868 blue mail collection boxes in the U.S.
Feb 1, 2022

Why do people break into mailbox? ›

A mailbox is often the first point of contact for personal and sensitive information, making it a prime target for thieves. Mailbox break-ins can lead to identity theft, financial loss, and a breach of personal privacy.

What are some fun facts about post boxes? ›

The first boxes to be painted red were in London in July 1874, although it would be nearly 10 years before all the boxes had been repainted. In 2012, to celebrate Olympic gold medals for Team GB, selected boxes were painted gold. The first public letter boxes (post boxes) in Russia appeared in 1848 in St.

How often do we check emails? ›

Globally, 99% of email users check email letters daily, with some individuals checking up to twenty times daily. A staggering 58% of consumers admit to checking their email as the very first task of their workday. As a result of this constant email attention, many inboxes are filled with a backlog of unread emails.

How often do you check your PO box? ›

Some need to check daily, others once or twice a week. Do as you want and need to. If you have overflow your mail will be put into a parcel pickup box and you will be left a key. If you have persistent overflow the manager will request that you rent a bigger box.

What type of person reads the Daily Mail? ›

A survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-olds among the major British dailies. Uniquely for a British daily newspaper, women make up the majority (52–55%) of its readership.

How often do I need to check my mailbox? ›

While checking your mailbox frequently can ensure timely responses, it's important to strike a balance. Checking multiple times per day may lead to unnecessary interruptions and waste of time. Two to three times per week is generally considered sufficient for most individuals.

What happens if you don't check your mailbox? ›

Check and remove contents at least once a week. If you do not pick up your mail, the mail carrier will claim your household to be 'vacant' upon seeing the mail build-up and will stop delivering daily and all package deliveries.

How often does the mailbox assistant run? ›

In reality, MFA usually processes mailboxes at least a couple of times weekly. After the MFA applies a retention policy to a mailbox, the next time the user connects to the mailbox with a client (like Outlook) that supports retention policies, they see retention tags shown on items.

References

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